USER RESEARCH
GE APPLIANCES
KITCHEN APPLIANCES
IN HOME RESEARCH REPORT
SMART HOME RESEARCH · GE APPLIANCES · ON-GOING
This research seeks to gain deeper insights into the evolving demands of homeowners and the role of appliances and Smart Kitchen solutions in their daily lives.
OVERVIEW
Employing a strategic approach, we employed a wide-narrow-wide methodology. We initiated with a comprehensive exploration, delving into the intricacies revealed during interviews. Subsequently, we distilled these details into a concise model of insights. From these refined focal points, we expanded our perspective once more to identify exciting opportunities within this evolving landscape.
CONTEXT
GE Appliances recently conducted an in-house research study involving 12 customers to delve into the pivotal role of appliances within households and identify avenues for enhancing the overall home experience.
This research seeks to gain deeper insights into the evolving demands of homeowners and the ever-evolving role of Appliances and Smart Kitchen solutions in their daily lives.
GOALS
-
Get more exposure, immersive observation
-
Focus on the UX/digital service
-
Explore the potential opportunities
-
Test-Learn-Expand
OBJECTIVES
Know more about the owners' new demand and the role of Appliances & Smart Kitchen in their daily life (Job to be done)
IN-HOUSE RESEARCH
We visited 12 households and conducted interviews to learn about real user scenarios in kitchen.
SYNTHESIS
Leveraging thematic analysis, dissect the transcripts and categorize them into various thematic labels.
SYSTEM
THEME
USER
USER
The actions and tasks users engage in when using appliances and kitchen spaces. The central kitchen activity is meal preparation, highlighting the core activities users perform in their kitchens.
The desires and aspirations of users. Users primarily want detailed system management in their kitchen experiences. This suggests a desire for organized and efficient kitchen operations.
The concerns, challenges, or pain points users face. Through research, we found efficiency is a major source of anxiety for users, indicating a need for streamlined and time-saving kitchen solutions.
Users' thoughts, beliefs, and perspectives. Users aim to achieve several goals in their kitchens, with a significant focus on fostering interactions between family and friends, reflecting their attitudes towards the kitchen as a social hub.
Applying the 4A framework to learn deeper insights into user’s mental model and identify the emerging patterns.
THEME
In our analysis, we identified three interconnected areas for improvement: enhancing meal preparation processes, fostering human interactions in the kitchen space, and refining appliance products and services. These components collectively form a holistic kitchen ecosystem aimed at boosting overall kitchen activity efficiency.
In this step, we categorized themes to relevant topics to find out what are the most discussed by users regarding kitchen activities.
FAMILY
MEAL
PRODUCT & SERVICES
MODEL
MEAL
User behaviors and touch points are related to the ingredients and recipes.
FAMILY
The activities of the user and their family members.
PRODUCT & SERVICES
The touch points between our products and services can be improved to enhance users' kitchen experience.
OPPORTUNITY
WHAT IF
What if there is _______
that _______ users
in effortlessly _______
all _______?
What if there is a system
that assists users
in effortlessly managing
all kitchen related activities?
What if ...?
VALUE PROPOSITION
Our _______
Helps _______
Who want to _______
By _______
Our Communicative Kitchen Assistant
Helps family members
Who want to be efficient
By providing an intelligent ecosystem
Our ...?
